Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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For its India operations, Swedish cosmetics brand Oriflame has appointed Niklas Frisk as the Managing Director. He will also lead the company’s South Asian market as its new Head & Vice President. In his new role for India, he will
Oriflame, the direct selling company that is known largely for cosmetics has entered the oral care segment. It has launched Optifresh Fluoride Whitening Toothpaste for regular dental health routine, a move to capitalise on the booming whitening market in India.
Manisha Amol joined Modicare Limited as the Vice President Marketing about 18 months ago. She is in charge of spearheading the marketing strategies for the organisation. Prior to joining Modicare, she has worked as the Head, New Markets, with Oriflame
The direct selling industry in the country is estimated over Rs 7000 crore, growing at 24 per cent annually. Oriflame, the Swedish beauty brand in the direct selling space claims to contribute around 20-30 per cent to the industry. The
The direct selling space is growing rapidly and why not? After all, it is a distribution channel that costs nothing. To understand the nitty-gritty of this distribution channel and bring forth the challenges faced by it, Pitch decided to take
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