Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Hoping to take glucose biscuits beyond the masses, Parle has come up with Parle G Gold, a brand extension for Parle G, the leader in the glucose biscuit segment. Maintaining a fine balance between the old world charm to keep
GlaxoSmithKline Consumer Healthcare (GSKCH) added a touch of glamour to its latest CSR initiative. It recently roped in Bollywood actress Vidya Balan as the brand ambassador for Horlicks’ CSR campaign called ‘Ahaar Abhiyaan’, which will address the problem of malnutrition
Eno challenges Cola as a rescuer to acidity problems in its latest advertisement created by O&M. In fact the antacid from the house of GlaxoSmithKline (GSK) has launched a new Cola flavour, thus, continuing the brand’s effort to experiment with
Cricket tournaments have always been an important media platform for marketers targeting male consumers. In this season of IPL, men personal care brand Garnier MEN is trying to lure male consumers by associating itself with their favourite sport. The brand
In a major shift in its communication strategy, the aerated apple beverage Appy Fizz, from the Parle Agro family, has signed on Bollywood celebrity Saif Ali Khan to star in their latest television campaign. This is first of sorts since
FMCG major P&G launched its global ‘Thank You Mom’ campaign in India to create an emotional connect with consumers. It is encouraging consumers to buy company’s products in order to win gifts for their mothers. The launch brought together P&G’s
Parle has always been known as a biscuits and confectionery major. With the launch of Musst Stix and Musst Chips in 2008, it expanded its product portfolio to the non-biscuit snack category as well. Now, with launch of Parle Namkeen,
In a bid to push the consumption and brand recall of its cool oil ‘Navratna Tail’ among rural consumers, Emami has launched a wall painting campaign in the remote areas of Madhya Pradesh, Maharashtra and Gujarat. FMCG and personal and
Mother Dairy, a wholly owned company of the National Dairy Development Board (NDDB), has been fast spreading its verticals beyond the Delhi-NCR region and even getting into Amul dominated markets. Lucknow and Kanpur are the latest additions where Mother Dairy
Ten years ago, when ITC forayed into the foods business, for a company well known for tobacco and hospitality, foods as a business proposition seemed an unnatural fit. While regulations certainly have put a tab on how one can promote
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