Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Hoping to take glucose biscuits beyond the masses, Parle has come up with Parle G Gold, a brand extension for Parle G, the leader in the glucose biscuit segment. Maintaining a fine balance between the old world charm to keep
Putting all speculations at rest for its anticipated launch in the Indian market, American frozen yogurt chain, Pinkberry has finally arrived in the country. It has signed a franchise agreement with Mumbai based JSM Corporation to grow the brand’s presence
GlaxoSmithKline Consumer Healthcare (GSKCH) added a touch of glamour to its latest CSR initiative. It recently roped in Bollywood actress Vidya Balan as the brand ambassador for Horlicks’ CSR campaign called ‘Ahaar Abhiyaan’, which will address the problem of malnutrition
The humble looking ring-shaped friedcake or the doughnut, which till now was one of the least fancy items in a patisserie, has found its own special place in the Indian confectionery market. The recent launch of popular US based chain
Low-income consumers in emerging economies hold tremendous potential and growth opportunity for the dairy industry, India being one of them. These are the findings of a research carried out by Tetra Pak, the multinational food packaging and processing company. “Low-income
Eno challenges Cola as a rescuer to acidity problems in its latest advertisement created by O&M. In fact the antacid from the house of GlaxoSmithKline (GSK) has launched a new Cola flavour, thus, continuing the brand’s effort to experiment with
While most of the foods and beverages brands, particularly in the QSR category, have shifted focus to localising their menus to suit the Indian palate, Barista Lavazza is maintaining the international proposition of its product offerings. Hence, it recently launched
Jumpin is back. Last time the audience witnessed a campaign from the mango drink brand was in 2006. Six years later, the brand is back on TV and is pushing hard on the marketing front. However, while Jumpin was away,
Targeting 100 lakh pre-paid mobile users, Perfetti Van Melle India (PVMI), the confectionery major has come up with a mobile marketing initiative for its snacks brand ‘Stop Not’. The campaign provides a chance to pre-paid mobile users to win free
Kellogg’s India is targeting the Indian family and competing with the traditional Indian Nashta. It has found a new positioning for its original Kellogg’s Corn Flakes, touting it as a family brand and promoting customised ways of eating the cereal.
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