Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Eno challenges Cola as a rescuer to acidity problems in its latest advertisement created by O&M. In fact the antacid from the house of GlaxoSmithKline (GSK) has launched a new Cola flavour, thus, continuing the brand’s effort to experiment with
According to a study conducted by market research firm Ipsos, fiscal year 2012 is all set to witness increasing optimism amongst Indian marketers, as they project a positive business outlook for the next year. The study titled ‘Indian Marketers Continue
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Ratan Jalan, founder of Medium Healthcare Consulting, has been the CEO of Apollo Health and Lifestyle, part of the Apollo Hospitals Group for almost a decade. He has been responsible for creating some of the most successful healthcare formats in the country
Oral care brand, Colgate Total has fielded two players – Mahesh Bhupathi (tennis) and Rahul Bose (rugby), against Pepsodent’s Shah Rukh Khan. The two new brand ambassadors will feature in the brand’s latest ‘Health Mouth’ campaign. “In India, there is
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Dressed in milky-white top and black designer trousers, a still-in-shape mother, wife and an erstwhile Bollywood hot actress Karishma Kapoor radiantly talked about her family’s long and happy association with Nestle products, as she sat elegantly on a milky-white couch
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