Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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It’s a challenge to create recall and loyalty in a low involvement category like plywood. Greenply, one of the leading companies manufacturing plywood in India is trying to engage the consumer with an attempt to create the largest graffiti wall
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