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Neha Goel / January 31, 2012 8:29 AM
In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles
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Pitch / June 5, 2008 1:01 PM
Ask any connoisseur of hard-drinks ‘What is Bacardi?’, and the chances of you getting a stare, a zipped smile or even a guffaw are as high as the ‘highs’ you might experience downing a few pegs of Bacardi Superior Rum.
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Pitch / August 5, 2007 12:09 PM
Budweiser is finally here, inviting beer drinkers to celebrate, and leaving competition weary. In the 1870s, Adolphus Busch envisioned brewing a national beer in Germany, and in 1876, he and his friend Carl Conrad, the St Louis-based American wine merchant
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Pitch / May 5, 2007 11:55 AM
When John Walker established his small firm in Kilmarnock, Scotland way back in 1820, he took the first step on a journey which would span generations, circle the planet, as Johnnie Walker Scotch Whisky sets the industry apace as an
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Pitch / April 4, 2007 5:50 PM
Bar is the first place we hit after a long day’s work. Even after spending the entire night over our drinks, little do we know about these sprits we prefer, except for the taste and price. Pitch takes a peek
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