LIQUOR

Absolut visits fairs to target youth

Absolut visits fairs to target youth

0 / January 31, 2012 8:29 AM

In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles

Bacardi: A Spirited Journey

Bacardi: A Spirited Journey

0 / June 5, 2008 1:01 PM

Ask any connoisseur of hard-drinks ‘What is Bacardi?’, and the chances of you getting a stare, a zipped smile or even a guffaw are as high as the ‘highs’ you might experience downing a few pegs of Bacardi Superior Rum.

Interview: ‘We’re sure to thrive in this market’

Interview: ‘We’re sure to thrive in this market’

0 / August 5, 2007 12:09 PM

Budweiser is finally here, inviting beer drinkers to celebrate, and leaving competition weary. In the 1870s, Adolphus Busch envisioned brewing a national beer in Germany, and in 1876, he and his friend Carl Conrad, the St Louis-based American wine merchant

Liquor Marketing: Striding High!

Liquor Marketing: Striding High!

0 / May 5, 2007 11:55 AM

When John Walker established his small firm in Kilmarnock, Scotland way back in 1820, he took the first step on a journey which would span generations, circle the planet, as Johnnie Walker Scotch Whisky sets the industry apace as an

Diageo: A Transparent Spirit

Diageo: A Transparent Spirit

0 / April 4, 2007 5:50 PM

Bar is the first place we hit after a long day’s work. Even after spending the entire night over our drinks, little do we know about these sprits we prefer, except for the taste and price. Pitch takes a peek