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Pallavi Srivastava / April 17, 2012 6:51 AM
TV ratings for the first week of the Indian Premiere League’s (IPL) fifth season are out and the numbers are not very encouraging. And that may put a frown on some marketers’ faces who are betting big on this platform. However,
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Pitch / April 13, 2012 6:45 AM
FMCG major P&G launched its global ‘Thank You Mom’ campaign in India to create an emotional connect with consumers. It is encouraging consumers to buy company’s products in order to win gifts for their mothers. The launch brought together P&G’s
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Pitch / April 9, 2012 6:30 AM
Men, like women, will get a ‘fair’ chance to groom themselves with ITC launching Fiama Di Wills Men website. The personal grooming website will give tips on fashion and style, along with interactive applications like sports, music, gadgets and would
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Neha Goel / October 25, 2011 12:40 PM
Smart Quotient: Taking wipes beyond women and talking to men too The Indian man has been on the marketers’ radar for over five years now. Apart from usual products such as creams, he is being pampered by a lot of other
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/ September 11, 2011 9:58 AM
Ten years ago, when ITC forayed into the foods business, for a company well known for tobacco and hospitality, foods as a business proposition seemed an unnatural fit. While regulations certainly have put a tab on how one can promote
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Neha Goel / September 10, 2011 8:04 AM
A few years ago, a men’s grooming kit contained only a shaving kit – a couple of razors, shaving brush, a shaving cream, and for some luxury an after shave lotion and a must deodorant pack. It would be embarrassing
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Neha Goel / May 15, 2011 5:37 PM
Many of you may be surprised to find ITC’s three-year-old brand Vivel as a success story. Just have a look at some numbers: As per Euromonitor, in 2010, Vivel had a market share of 1.6 per cent in the bath
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Neha Goel / August 8, 2010 9:04 AM
Eighty years on, Himalaya still remains a research-oriented company developing herbal products validated by modern science. But along the long journey, the company has transformed its structure and kept on adding to its portfolio. Last ten years have been very
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Pitch / October 4, 2009 3:07 PM
That the FMCG companies have done well over the past year is indicated by the fact that some of the leading brands have found a way into the Pitch India’s Top Marketers 2009 list. Reckitt Benckiser or RB, as it
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Pitch / October 4, 2009 2:49 PM
Hindustan Unilever Ltd (HUL) has concentrated on wooing consumers and creating top of mind recall through some innovative media planning and advertising. In September, it ran advertisement roadblocks of its five brands – Lifebuoy, Dove, Ponds, Fair & Lovely and
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