Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Yesterday was a hectic day for McDonald’s. While, it extended its McSpicy range, it also tied up with Nickelodeon to launch the ‘SpongeBob SquarePants Happy Meal’ range. In the McSpicy range, the QSR has launched four new flavours that include
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The new 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages will be branded as: “Starbucks Coffee ‘A Tata Alliance’,” and to start with will have retail stores in New Delhi and Mumbai. Moving beyond coffee, the companies
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If an average middle class or upper class individual wants to eat out with family, generally he selects a place that would provide him value for money and at the same time ample choice. And this is actually what Nirula’s
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The world’s largest online shopping portal eBay stepped into the country by buying out the largest domestic counterpart Baazee.com in August 2004. Since Baazee had a set of loyal customers here, its new owners retained the name to serve as
With the 2007 Cricket World Cup looming large, most marketers here made an obvious choice to invest major marketing money by sponsoring the acme of cricket. PepsiCo India could have also made that decision, but it chose another option, to
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