SERVICE

PVR debuts in Ujjain with low frill multiplex

PVR debuts in Ujjain with low frill multiplex

0 / May 9, 2012 6:25 AM

Fast emerging mall culture in tier 2 & 3 markets of India is driving the growth for multiplexes. Tapping into this demand for high quality multiplex screens, PVR Cinemas, the film entertainment company, is fast setting up its low cost

Yahoo targets new-to-net users on DataWind’s tablet

Yahoo targets new-to-net users on DataWind’s tablet

0 / April 26, 2012 7:00 AM

The Indian tablet market is seeing a flurry of low cost tablets especially targeting the education sector. The latest one to join the race is DataWind’s Ubislate7 +, which is slated to launch some time soon. To make its offering

Max New York Life treads the unbeaten path

Max New York Life treads the unbeaten path

0 / April 20, 2012 7:36 AM

In a bid to highlight the corrupt practices prevailing in the insurance sector, Max New York Life Insurance recently launched a new campaign with the tagline – ‘Aapke Sachche Advisor’. In a first of sorts, the new campaign doesn’t claim

Android is Reliance’s blue-eyed boy

Android is Reliance’s blue-eyed boy

0 / April 18, 2012 6:34 AM

The latest Reliance advertisement campaign showcases the Green Android BOT changing its colour to become the ‘Reliance BLUE BOT’. The campaign is indicative of Reliance Communications becoming the exclusive market partner for Google’s Android devices in India for the next

Bodyguard Salman turns Yatri

Bodyguard Salman turns Yatri

0 / March 29, 2012 11:26 AM

Hoping to reach out to masses and increase its brand recall value in Tier-I and Tier-III, Yatra.com has brought Bollywood superstar, Salman Khan as a shareholder and brand ambassador of the brand. Commenting on the association with Khan, Dhruv Shringi,

Dishtv repositions itself yet again

Dishtv repositions itself yet again

1 / January 17, 2012 8:30 AM

Call it savvy marketing or fickle-mindedness, Dishtv, the oldest DTH player in India has gone for a repositioning yet again. ‘Ghar Aayi Zindagi’ has paved way for ‘Dish Sawar Hai.’ In the last five years or so, Dishtv has changed

The big fight

The big fight

0 / July 8, 2011 6:59 AM

The burger category in India is witnessing a lot of action from the two key players, McDonald’s and KFC. Early this year, KFC focused on getting a bigger bite of the value market with the launch of Streewise range. A

A live deal

A live deal

0 / June 6, 2011 12:30 PM

Idiot box is bringing some serious business for marketers. It’s no longer just sauna belts and beauty products that are being sold through TV. In 24-hour home shop channels, marketers have found a new distribution platform that they are not

“It is awkward to be marketing healthcare”

“It is awkward to be marketing healthcare”

0 / May 15, 2011 7:32 AM

Ashish Bhatia, Regional Director, Fortis Healthcare has been with the group since its beginning in 2001. In last 10 years, Fortis has grown to a chain of about 60 hospitals including super-speciality centres which offer world-class services and facilities. Marketing

Direct Marketing : The Super Sales Girl

Direct Marketing : The Super Sales Girl

0 / April 20, 2011 6:26 AM

The direct selling space is growing rapidly and why not? After all, it is a distribution channel that costs nothing. To understand the nitty-gritty of this distribution channel and bring forth the challenges faced by it, Pitch decided to take