Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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In a bid to expand its presence in the growing mobile advertising market in India, InMobi, the independent mobile advertising network, has appointed Sandeep Deshpande as the Country General Manager, India and Vishal Nongbet as Business Head of Brands. As
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment,
BlackBerry, which until a couple of years ago was known for its exclusivity for the corporate uses, has evolved and established itself as a youth brand. Now, the brand is expanding its horizon even more in India and is increasingly
The latest Reliance advertisement campaign showcases the Green Android BOT changing its colour to become the ‘Reliance BLUE BOT’. The campaign is indicative of Reliance Communications becoming the exclusive market partner for Google’s Android devices in India for the next
Looking to retain customers, when customers relocate and might go for a new telecom brand service, Vodafone has announced a Seamless Relocation service. With this service, post-paid customers of Vodafone will be able to relocate to different parts of the
Marketers’ enthusiasm for the fifth season of the Indian Premiere League (IPL) has been varied. Some of the categories like consumer durables and automobiles which were heavy on the platform until last time are staying away while new brands and
Micromax and BigFlicks are giving movie buffs another reason to squeal and cherish the joy of watching films on the go. To leverage the newly launched Funbook tablet, Micromax has announced a partnership with BIGFLIX, a part of Reliance Group’s
Dolby Digital wants to make its brand offering more relevant and visible to the end consumer. The company is looking at the B2C segment more assertively and extending its services to mobiles, TVs and laptops, thereby directly influencing the everyday
Micromax Informatics, the third largest handset seller in India, unveiled its new logo yesterday, during the India vs Pakistan cricket match, a part of the Asia Cup, held in Mirpur, in Bangladesh. Micromax is the title sponsor of the series.
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