Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Every time I pass a newsstand or flip through the pages of a magazine, my mind raises the same question. Are they nearing extinction? Is the print world on its way to being swept away by the digital age? And
Unlike his former colleague, Emmanuel Upputuru, the National Creative Director of Publicis India, KV Sridhar feels that innovation cannot be limited to a newspaper or a magazine. The difference lies in the luxury of time and a targeted audience that
It’s not for nothing that the world is called a global village. Every part is connected to every other part, thanks to technology. For instance, we all know what and how Obama said or, the drama unfolded in our living
How has Kaya utilised magazines for advertising? Kaya Skin Clinic uses magazines as a medium to build relevance & create awareness about the brand as well the services and products we offer. We also leverage specific occasion and segment-based issues
How has BharatMatrimony utilised magazines for advertising? As a group, we advertise extensively on a wide range of general and specialist magazines – English as well as regional publications. We have found that magazines allow us to reach highly targeted
Market demands for products – utility, luxury or otherwise though share a symbiotic relationship with the economic environment of the country and will rise and fall with times; one cannot deny the importance of communication whatever be the situation. After
What is your view on magazines as a medium for advertisers in the current scenario? Urban reach of magazines has been stable at seven per cent over the years; however magazines as a medium have shrunk significantly from as much
There has been a lot of action in the magazine industry in the last few years. While newspapers are directly competing with TV, newspapers are trying to take the mantle donned by magazines a few years back – being analytical.
On the growth of educational and competitive magazines in India This segment is pegged to grow enormously in coming years and has become an attractive investment destination with large to small players entering the arena. Career and competition magazines like
Are Indian magazines adopting digital? Magazines today are expected to have a digital platform from both consumers and advertisers point of view. Publishers are slowly embracing digital as it is a critical part of survival. Most magazines have a social
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