Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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In 2009, marketers were testing the social media. However, the year 2010 showed that the space is here to stay. Today, digital forms about between 10–30 per cent of marketing budgets. According to Webchutney Digital Consumer Durables Report 2010, eight
Maggi was launched in 1983 as an instant noodle. It further went on to add Maggi Tomato ketchup and Maggi pasta to its name. Another food giant Britannia has a similar story. It started with biscuits, moved to dairy, and
While traveling through a small village in Uttar Pradesh, recently, Vinita Bali, Managing Director, Britannia Industries, asked a small kiosk shop how his “sales of biscuit and mobile pre-paid cards compared.” To her shock, he said that “sales of pre-paid
In the last one year, Airtel unveiled a completely new brand identity – with a new logo, new signature tune and new campaigns. Star Plus renewed its logo and turned to ruby red from the previous blue. HDFC Standard Life
Are you bowled over by the number of luxury brands across sectors that kept parading into the Indian market in 2010? Well just run through these numbers then: India has 1,26,000 HNIs (High Networth Individuals) and another 30 lakh households
Business has only two functions – marketing and innovation.” This is what the famous marketing consultant Peter F Drucker said years ago. But in today’s context, marketing and innovation aren’t exclusive of each other. The lines are blurring. There is
According to FICCI, organised retail in India currently stands at Rs Rs 17,00,000 crore and is growing at 25 per cent. The figures are an indication how more and more Indian consumers are preferring the branded retail stores over their
W ith the great Indian middle-class claiming more mind space of marketers, ‘more value and quantity for less price’ is what marketers are forced to offer to the consumers. Peter J Williamson, a professor of international Management at Judge Business
We want it, and we want it now! The Indian consumer, particularly the youth, has been brought up and pampered to this demand. And he expects the same from marketers too. Patience is no more a virtue. Take this. The
While deciding the ten marketing trends of 2010, the common thread that ran across the nine other trends was the youth. Efforts be it product innovation, communication innovation, retail, luxury, rural marketing, social media marketing, more for less, instant nirvana,
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