Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Introduction One of the most used words of 2008 and 2009 would be ‘Slowdown’ in our domestic context, even as the world over it would be ‘Recession’. Looking specifically at marketing, it’s difficult to point out a single marketer who
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