The Wisdom of Seven Years
0Fall seven times, stand up eight — A Japanese Proverb John Wesley once said that “Once in seven years I burn all my sermons; for it is a shame if I cannot write better sermons now than I did
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Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pitch CMO Summit 2011, New Delhi
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PITCH 7TH ANNIVERSARY 2010
“Technological innovation creates a differentiating edge”
0India’s business environment is undergoing a dynamic process of change. To maintain market leadership in such a scenario, one has to continuously indulge in technological innovation. This has to be complemented by a strong marketing campaign to create an ‘impact’
“Staying relevant while remaining steadfast on core values, is key to suvival”
0Staying relevant with changing times is a must for survival, but the concept of ‘flexi-brands’ is a misnomer. It tends to imply that brand values are flexible and can change as convenient. Brands that are successful, which is different from
Pitch 7th Anniversary: Ageless brands – Standing Long and Strong
0Products have a life cycle and they too age and die. To say that a product has a life cycle is to assert four things: that products have a limited life; product sales pass through distinct stages, each posing different
“Craftsmanship and soft skills help Indian brands become special in the global arena”
0The way is getting easier for an Indian entrepreneur to build a global brand. People across the globe are looking and are interested in this exciting place called India. Something which is Indian, coming out of India, is unique. It’s
“Key challenge to Tata is to get its own story communicated across the world”
0Tata is one of the most admired and trusted brands in India. Brand surveys have shown that on issues such as trust and reliability, the Tata brand outscores all of its major rivals; that is, more people know and trust
“It’s better for Indian companies to buy global brands than to build their own”
0India is the next best global destination, after China, because that country is building world-class companies; they have a large population with a relatively higher per capita income and GDP. The biggest companies are coming out of China; next is
Pitch 7th Anniversary: Globetrotters – Making a global footprint
0A Company does not become global by simply participating in a certain number of geo-graphic markets. In that sense, it is not a sum of parts. It is its ability to become globally competitive, leverage global opportunities and have the
Social media for nobel cause
0The Web (www) has completely transformed the rules of the game. Social media and networking have brought in a revolution in the way brands and companies connect with the consumers. Market players have no other choice but to transform their
“Social initiatives augment goodwill”
0Today’s consumer is a very demanding individual. She demands more from herself, more from life, more from every moment. And definitely, she is demanding more and more from the brands she chooses to engage with. There is a teeming clutter
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