Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Pitch was on a trek last month across three cities – Mumbai, Bengaluru and New Delhi. We had over 30 CMOs and brand heads at the Pitch CMO Summit 2011 talking about their success strategies, we had other hundreds of
It is now a cliché to call the present generation a fast paced one. However, for marketers, this cliché becomes the greatest challenge. Nestle has produced cult brands such as Maggi and Nescafe and with changing times, the meaning of
In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic etc dominating the market. These brands have maintained their cult status over decades despite the
While categories like FMCG and automobiles seem to have a legacy of marketing initiatives behind them, a category like that of books is still new in the marketing arena. Until now, the need for marketing books wasn’t felt. However, with
Volkswagen entered India in 2007 and for the first two years, it kept a low profile and tested the waters in the country with its international models Jetta and Passat which were in the executive and premium segment in India.
In 2008, ITC entered the old and cluttered personal care segment with a range of shampoo and soap under the brand names Vivel and Fiama di Wills. The Challenge While the categories that ITC had entered were not growing at
Britannia saw a huge marketing opportunity in fundamental changes that were happening in consumers’ lifestyle and their food habits. Also, the increasing level of aspirations among rural consumers was resulting in new demands and it offered a huge market for
Ford entered the Indian market as early as 1995 with a 50:50 joint venture with Mahindra. It later bought the stakes in Mahindra Ford and renamed the company as Ford India Private Limited. Though Ford Ikon and Ford Fiesta have
Sprite, a sparkling drink, from the stable of Coca-Cola, entered the Indian market in 1999. In the year 2009, Sprite overtook Pepsi to capture No 2 slot in the Indian soft drink market. It became an interesting battle for Coca-Cola
Quaker Oats, launched in India in 2006 is said to be the category creator for a product like Oats, which was earlier not a popular product category amongst the Indian consumers. The Challenge The biggest challenge for the brand has
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