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Can Sony be a ‘smart’phone without Ericsson?

Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More

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PITCH INDIA’S TOP 25 MARKETERS 2009

Slowdown Superstars

0 Pitch / October 4, 2009 4:30 PM

I was asking myself, if we, as the exchange4media group, have been a slowdown superstar (being a player in the media industry). I think I’ll try and answer this question at the end of learning from the success mantras of

Pitch India’s Top 25 Marketers 2009 / Taj – 25: The symbol of grit

0 Pitch / October 4, 2009 3:49 PM

A year after India and particularly the Taj Mahal Hotel in Mumbai saw the worst ever terrorist attack, the hotel has bounced back with vengeance. The brand finds a place in Pitch India’s Top Marketers list for its efficacy and

Pitch India’s Top 25 Marketers 2009 / Dabur -25: The Rural Call

0 Pitch / October 4, 2009 3:34 PM

From its humble beginnings in 1884, Dabur has come a long way in the last 125 years. The fact that it has found its way into Pitch India’s Top Marketers in a year that has been quite tough for the

Pitch India’s Top 25 Marketers 2009 / ITC foods -25: Fast food for thought

0 Pitch / October 4, 2009 3:27 PM

Though ITC is a name almost synonymous with tobacco, it has in no way stopped the conglomerate from foraying into other hunting grounds, even if they happen to be hostile and difficult ones. The Foods division of ITC is one

Pitch India’s Top 25 Marketers 2009 / Airtel -25: Keeping connected

0 Pitch / October 4, 2009 3:22 PM

With over 110 million subscribers in the country, Bharti Airtel lords over roughly 25 percent of the mobile telephone market. The brand in Pitch India’s Top Marketers list shares the 25th position with Taj Hotels, ITC Foods and Dabur. Despite

Pitch India’s Top 25 Marketers 2009 / Reckitt Benckiser -24: A refreshed identity

0 Pitch / October 4, 2009 3:07 PM

That the FMCG companies have done well over the past year is indicated by the fact that some of the leading brands have found a way into the Pitch India’s Top Marketers 2009 list. Reckitt Benckiser or RB, as it

Pitch India’s Top 25 Marketers 2009 / Reliance Mobile -23: Dialling the right numbers

0 Pitch / October 4, 2009 2:56 PM

Part of the legendary Dhirubhai Ambani Legacy, Reliance Mobile, the flagship brand of Reliance Group led by Anil Ambani has a net worth in excess of Rs 64,000 crore. The dual (both GSM and CDMA) service provider is the second-largest

Pitch India’s Top 25 Marketers 2009 / HUL -22 : Block and Tackle

0 Pitch / October 4, 2009 2:49 PM

Hindustan Unilever Ltd (HUL) has concentrated on wooing consumers and creating top of mind recall through some innovative media planning and advertising. In September, it ran advertisement roadblocks of its five brands – Lifebuoy, Dove, Ponds, Fair & Lovely and

Pitch India’s Top 25 Marketers 2009 / HDFC Bank -21 : Targeting precisely

0 Pitch / October 4, 2009 2:05 PM

The only player from the banking sector to feature in the top marketers list is HDFC Bank. Its focused attention on consumers through its data-led marketing analytics, has earned the bank 17th position in the list. Without taking up traditional

Pitch India’s Top 25 Marketers 2009 / McDonald’s -20 : Love is just expanding

0 Pitch / October 4, 2009 1:54 PM

Towards the beginning of this year, the fast food chain, McDonald’s, had announced that it would launch 40 new restaurants across the country, indicating that slowdown or no slowdown, it would not halt its expansion plans. This is corroborated by

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