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Pitch / May 4, 2010 1:30 PM
Rahul Welde, Vice President, Media, Unilever, Asia, Africa, Middle East & Turkey, discusses with Amit Agnihotri, about the changing marketing scene and how advertisers are influencing the media services agency space. Excerpts from the interview: In this digital era, what
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Pitch / May 4, 2010 11:18 AM
That marketers have lapped up the internet has been discussed much in detail in through out the report, but who are these marketers and what are they doing online and how are they leveraging the net. Traditionally, online has been
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Pitch / May 4, 2010 10:54 AM
Love it or hate it. You can’t ignore internet anymore,” says Viraj Malik, CEO and MD, Percept Knorigins, a leading online advertising and digital marketing agency in India. “This is very evident from the healthy rate at which the internet
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Pitch / May 3, 2010 6:48 PM
After emails, search is the second most popular activity amongst active internet users in India. According to the ‘I-Cube 2009-2010: Internet in India’ report, 80 per cent of the active internet users in India used search engines in 2009 for
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Pitch / May 3, 2010 6:39 PM
Online classifieds are spread across categories like jobs, matrimony, real estate, auto, travel & tourism, health and others. With a focused approach, these portals offer users a better option to optimise their search results. The burgeoning pages Job search remains
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Pitch / May 3, 2010 6:29 PM
According to the FICCI- KPMG India Media and Entertainment Industry report 2010, the size of the Indian gaming industry is estimated to be around Rs 790 crore in 2009 as compared to Rs 650 crore in 2008, a growth of
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Pitch / May 3, 2010 6:14 PM
Mid-June 2009, Twitter user – @kiruba posted that Cleartrip.com took his money and did not book his ticket and that he had a harrowing time at the airport. Soon Twitter was flooded with retweets and questions seeking explanations from Cleartrip.
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Pitch / May 3, 2010 6:00 PM
First the good news. Internet is gaining wider acceptance and the growth is coming thick from the lower strata of the socio- economic system of urban India. The slow curve According to ‘I-Cube 2009-2010 Internet in India’ – a study
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