Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Media decision makers seem to be showing some special interest in the Special Interest genre. According to the Pitch Media BrandOmeter 2010, media planners/buyers and advertisers across the country find these channels as more engaging than the other genres. So,
So what’s the future for media agencies – is it rosy? What is the shape of media agencies of the future? What are the opportunities in offing? Well, perhaps understandably, media agency honchos are bullish about the future. They see
Sam Balsara, Chairman and Managing Director, Madison World, in a candid talk with Amit Agnihotri, tells that the media agencies weren’t doing enough to tap the small town advertiser Tell us rewind about how the media agency business has evolved
Fifteen years after it all started, media agencies have made a mark on the Indian ad scene. They are controlling a whopping 75-80 per cent of Rs 21,500 crore ad spends going into the five traditional media channels: TV, Press,
Let us rewind to early ’90s when media agencies started coming into their own. While media agencies are seen as ‘change agents’ in the ad-world, it is actually the fragmentation in the media platforms of ’90s that drove this disintegration
GroupM esp Specialisation: Sponsorship Management & Sports Consultancy. Major Clients: Tata Motors, Citigroup, Xerox, Bajaj Allianz, Havells etc. GroupM esp operates in two areas, sponsorship management and sports consultancy. In sponsorship management, it manages a client’s sponsorship deals right from
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