Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Radio as a medium is fast emerging as one of the preferred medium for any media plan. A look at the charts of the Pitch Media BrandOmeter report, across platforms – TV and print, radio, the latter has managed to
The English Business newspapers space has a distinct audience, advertisers and competition as compared to regular English dailies and hence deserves to be analysed separately. There are only a handful of business newspapers that have a far and wide reach.
The year for Hindi press has been good so far, with all the IRS and AdEx numbers on its side. It is in fact attracting new advertising categories to its fold. As per AdEx data, while educational institutions still remain
English press has always managed to get more attention than their Hindi cousins, as far as media decision making is concerned. They command a premium on spot rates as compared to other languages. While, the pages had thinned out during
Till a couple of years ago, Print commanded the largest share of the ad pie, which TV has taken over. This year, it is expected to command a 40 per cent share in the Rs 25,000 crore worth ad pie,
As a hoard of new and existing brands in different sectors like Telecom, FMCG and Automotive, strive for a better market share, regional media brands offer a connecting platform to get them access into rural and suburban markets which still
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With a horde of TV channels offering varied deals to advertisers, Hindi Movies channels are where marketers land up for a cost–effective option. Product categories like FMCG and consumer durables find the platform lucrative for its huge hold on Indian
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