Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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In the 2009 Anniversary issue of Pitch, we published Media BrandOmeter, the rankings of various media brands – as perceived by media buyers/planners – spread across Television, Newspaper, Magazine & Radio platforms on six media decision making parameters. In this
How does a media planner or a buyer decide which media brands (‘vehicle’ in technical lingo) she should bank on for her upcoming media campaign? And what makes her choose some media brands over other thousands of properties? These are
How does a media planner or a buyer decide which media brands (‘vehicle’ in technical lingo) she should bank on for her upcoming media campaign? And what makes her choose some media brands over other thousands of properties? ‘Media deliveries’
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