Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Every fifth person in India is a youth, which as defined by UN falls in the age group of 15-24. However, for reference in this story, we are talking about the 18-24 age group, which essentially is on the radar
We want it, and we want it now! The Indian consumer, particularly the youth, has been brought up and pampered to this demand. And he expects the same from marketers too. Patience is no more a virtue. Take this. The
While deciding the ten marketing trends of 2010, the common thread that ran across the nine other trends was the youth. Efforts be it product innovation, communication innovation, retail, luxury, rural marketing, social media marketing, more for less, instant nirvana,
Big story emerging from the largest-ever study on our youth by CSDS-KAS [see last page for study details] is startling, to say the least. To have a better grasp of the youth, just look at the following facts: Young men
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