Sam Balsara on ad spend growth in 2012 @ Pitch Madison Media Ad Outlook launch

Sam Balsara, Chairman & MD, Madison World expects marketers to be cautious in the first half of 2012. However, there would be no negative growth

Satyajit Sen on ad spends in 2012 on sidelines of Pitch Madison Ad Outlook launch

Satyajit Sen of ZenithOptimedia is optimistic about the growth of ad spends in 2012. He too feels that while marketers are cautious, yet there is optimism in the air

Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18

Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.

Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch

Praveen Sharma, Head of Media Sales, Google India, talks about the reasons behind the growth of digital in India and Google’s plans and how display and search advertising are taking shape in India

Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch

The apple of every marketer’s eye, digital today, is expected to see a 50 per cent growth in the year 2012. Nigel Wark, Executive Director – Marketing Sales & Services, Ford India, is optimistic about the medium and shares that

Absolut visits fairs to target youth

In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles

Augmented Reality: Are Indian marketers ready for it?

Move over Virtual Reality (VR). It’s time for Augmented Reality (AR) that’s the new buzz word for marketers. As an ‘experience’ tool, while AR gives a more real feel to users/customers, it is an expensive tool that is keeping marketers

Indra Nooyi’s 5 points to deal with Uncertainty

Decoding the new age consumer

Marketing to Women Consumers in Asia