Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Manisha Amol joined Modicare Limited as the Vice President Marketing about 18 months ago. She is in charge of spearheading the marketing strategies for the organisation. Prior to joining Modicare, she has worked as the Head, New Markets, with Oriflame
Kaya, a skincare services brand that underwent a rebranding exercise lately, is looking to shed it’s ‘clinic’ image. Suvodeep Das, Head, Marketing, talks to Pitch about its marketing strategies and the thought behind rebranding. Excerpts: Why did you feel the
As we celebrate the women marketers of India, here’s a lady, who’s moved up the ranks in a marketing career, to be the Managing Director of one of the biggest Food & Beverages company of India – Britannia. Vinita Bali,
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