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Ad spends grow by 8%: Pitch Madison Report

If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More

Comments

vaidyanathan: interesting story! is Amul mentioned in the case study! this is one Indian
nishikant: Great insight, still remember you lecture on role of fear at RAPIM.Thanks
Aritra Kar: The piece on Augmented Reality wasindeed an interesting read. The marketers
Shishir: I feel that the success of the repositioning will depend on greatly on the
Vijay: WHY there no Recording facility in Dish Tv recorder?
Amit Goswami: Some thing which doesn't come as surprise to me as I knew who's the head of
aparna chatterji: Wishing you the best for all your endeavours in the future.I just went thro
Madhusudhan Rao: This is great. This article shows how much in-depth study you guys did to a
Rahul Dubey: Hi Pallavi, Lovely piece. Thanks
Amit Sati: First of all many thanks for doing this wonderful job of bringing such info

Latest

February 21, 2012 at 15:56 Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18 0
February 21, 2012 at 12:44 Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch 0
February 21, 2012 at 12:06 Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch 0
February 21, 2012 at 8:33 Goafest calls for young ‘Marketing Wizards’ 0
February 21, 2012 at 8:31 Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division 0
February 21, 2012 at 8:30 Indian eRetail pegged at Rs 7,000 crore 0
February 21, 2012 at 8:29 Move over flash mobs; tweetmob is here 0
February 20, 2012 at 9:26 Ad spends grow by 8%: Pitch Madison Report 0
February 20, 2012 at 9:19 Being fair to kids 0
February 20, 2012 at 9:16 Marketing to kids in the 21st century 0

WOMEN

Tanishq seeks design ideas from consumers for Mia

0 Pitch / January 24, 2012

Jewellery brand, Tanishq from the Tata group has launched, ‘My Expression’, a contest – a co-creation activity to explore new designs for Tanishq’s new Mia collection. Mia is a sub-brand of Tanishq targeted at working women. Top 10 finalists stand to win

Lay’s bakes an inch loss story; woos young women
0 Pallavi Srivastava / January 18, 2012
It’s baked. And to drive home the point, Lay’s is calling its new offering ‘Baked’ too. PepsiCo is positioning the newly launched baked potato chips as a ‘premium’ and ‘lifestyle’ product as against the perception of a health product. Lay’s today launched

35K men ask ‘WTF?’; Maybelline’s answer –‘We’re going nude’
0 Shree Lahiri / January 16, 2012
Sounds offensive? The hash tags #womentakeforever and #beforewomengetready were effectively used as a teaser campaign on Twitter, by cosmetic brand, Maybelline, to launch its new product – New York Clear Glow BB Cream. The new ‘Bright Benefit’ cream that claims to provide

‘Kaya hasn’t just gone through a cosmetic change’
0 Neha Goel / January 11, 2012
Kaya, a skincare services brand that underwent a rebranding exercise lately, is looking to shed it’s ‘clinic’ image. Suvodeep Das, Head, Marketing, talks to Pitch about its marketing strategies and the thought behind rebranding. Excerpts: Why did you feel the need for