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Ad spends grow by 8%: Pitch Madison Report

If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’. As we put the Pitch Madison Media Advertising Outlook 2012 together, and spoke to media marketers, brand managers and media decision makers at Madison, the refrain we got was: The year started on a positive note, yet as global economy saw another churn, inflation rose above 10, the Rupee weakened against the dollar, advertisers went into a shell, and held back their purses. Read More

Comments

vaidyanathan: interesting story! is Amul mentioned in the case study! this is one Indian
nishikant: Great insight, still remember you lecture on role of fear at RAPIM.Thanks
Aritra Kar: The piece on Augmented Reality wasindeed an interesting read. The marketers
Shishir: I feel that the success of the repositioning will depend on greatly on the
Vijay: WHY there no Recording facility in Dish Tv recorder?
Amit Goswami: Some thing which doesn't come as surprise to me as I knew who's the head of
aparna chatterji: Wishing you the best for all your endeavours in the future.I just went thro
Madhusudhan Rao: This is great. This article shows how much in-depth study you guys did to a
Rahul Dubey: Hi Pallavi, Lovely piece. Thanks
Amit Sati: First of all many thanks for doing this wonderful job of bringing such info

Latest

February 21, 2012 at 15:56 Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18 0
February 21, 2012 at 12:44 Praveen Sharma speaks on Google’s India plans at Pitch Madison Ad Outlook launch 0
February 21, 2012 at 12:06 Nigel Wark speaks on sidelines of Pitch Madison Ad Outlook launch 0
February 21, 2012 at 8:33 Goafest calls for young ‘Marketing Wizards’ 0
February 21, 2012 at 8:31 Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division 0
February 21, 2012 at 8:30 Indian eRetail pegged at Rs 7,000 crore 0
February 21, 2012 at 8:29 Move over flash mobs; tweetmob is here 0
February 20, 2012 at 9:26 Ad spends grow by 8%: Pitch Madison Report 0
February 20, 2012 at 9:19 Being fair to kids 0
February 20, 2012 at 9:16 Marketing to kids in the 21st century 0

Youth

Move over flash mobs; tweetmob is here

0 Pitch / February 21, 2012

Vying to mobilise support for its new Mirinda flavours – Orange Mango and Orange Masala, PepsiCo, launched the #breathless campaign on Twitter, a strategy, which the company calls as Tweetmob. As a part of the campaign, that went live on February 14,

Starbucks Coffee now in India with ‘Tata Alliance’
0 Pitch / January 31, 2012
The new 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages will be branded as: “Starbucks Coffee ‘A Tata Alliance’,” and to start with will have retail stores in New Delhi and Mumbai. Moving beyond coffee, the companies have also

Absolut visits fairs to target youth
0 Neha Goel / January 31, 2012
In an experiential marketing initiative, Absolut, the vodka brand is engaging the youth through music at fairs. Using India Art Fair as a platform, Pernod Ricard India, the company that sells the brand in India, installed 10 Absolut labelled bottles that triggered

Augmented Reality: Are Indian marketers ready for it?
1 Neha Goel / January 30, 2012
Move over Virtual Reality (VR). It’s time for Augmented Reality (AR) that’s the new buzz word for marketers. As an ‘experience’ tool, while AR gives a more real feel to users/customers, it is an expensive tool that is keeping marketers away from