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Can Sony be a ‘smart’phone without Ericsson?

Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More

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Youth

Can older actresses still strike gold for marketers?

0 Arshiya Khullar / May 18, 2012

In a country where majority of Indians are ‘Bollywood’ struck, brand endorsements by movie stars are immensely popular and effective. While almost every brand is jumping on to the celebrity bandwagon, there are a notable few who are looking beyond the current

Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel?
1 Arshiya Khullar / May 16, 2012
It’s raining Bollywood celebrities in the two-wheeler mass market in India. The latest to join the bandwagon is Honda Motorcycle & Scooter India (HMSI). While Suzuki Hayate got Dabbangg star Salman Khan to create mass appeal, HMSI has roped in Akshay Kumar

Are Van Heusen & Allen Solly wearing the right look?
0 Arshiya Khullar / May 15, 2012
Apparel brands Allen Solly and Van Heusen, from the house of Aditya Birla Nuvo owned Madura Fashion & Lifestyle, are undergoing a transition of sorts. While the former has gone back to its core positioning following a brief departure, the latter has

Olympus dons a retro look to drive brand nostalgia
0 Ruchika Kumar / May 15, 2012
Retro looking cameras are in vogue; thanks to the growing consumer interest in nostalgic brand affiliations. Tapping into this emerging brand nostalgia for old-fashioned cameras, Olympus has turned back the clock with the launch of retro styled OM-D E-M5 cameras. Through the