Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Mobile handset maker Nokia has partnered with the largest GSM telecom operators Vodafone India and Bharti Airtel to offer integrated billing solutions on the Nokia Store. Subscribers of the two telecom companies can download a host of paid content from
Maruti Suzuki one of the biggest automobile players in the country has stayed away from IPL in its initial years. But now the brand is associating itself with the platform though very selectively. In a candid interview with Pitchonnet.com, Shashank
Dolby Digital wants to make its brand offering more relevant and visible to the end consumer. The company is looking at the B2C segment more assertively and extending its services to mobiles, TVs and laptops, thereby directly influencing the everyday
Smart Quotient: Taking up the popular lingo to connect with the youth The definition of friendship has taken a new meaning for the present generation, where everybody is a friend and every friend is important. Airtel has been successful in encapsulating
In the last one year, Airtel unveiled a completely new brand identity – with a new logo, new signature tune and new campaigns. Star Plus renewed its logo and turned to ruby red from the previous blue. HDFC Standard Life
The waves across the borders Crrossing boundaries, the Airtel network today operates in 19 countries across Asia and Africa. The telecom player that set its footprints in the Indian market a decade and a half ago, is today the fifth
The largest telecom operator Bharti Airtel has once again gone for a restructuring of its top management team in an effort to increase synergies, drive production and reward top personnel, considered as the best in the telecom space. Interestingly, the
Brand Airtel took shape in 1994, at a time when a resurgent India spirit was oozing all around. One of the pioneers in the country’s mobile telephony business, Bharti Airtel moved on to become a power-brand in a short span.
What’s common to Airtel, Big Bazzar, McDonald’s, Vodafone, and Radio Mirchi? Quite a few things. One, these brands are ‘service brands’ and some of them are the most-liked and recalled brands by urban India. Two, these brands are the fruits
Many centuries have gone-by, many civilizations have vanished and the modern world still debates whether leaders are born or made. Whichever be the way to leadership, the bigger question for a leader—be it human beings or corporations—is how to maintain
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