Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Until now, Public Relations or PR has been seen as a channel of developing press relations and finding a place for brands in different publications and other media. Slowly, but surely, it is becoming a part of comprehensive marketing tool
Ajay Kakar, CMO, Financial Services, Aditya Birla Group, has over 20 years of experience in varied roles ranging from being the Country Head of Ogilvy PR to being the Head for Branding & Communication at Reliance Capital. At Aditya Birla
Introduction Have we cracked the rural puzzle? The first reaction of most of the marketers to this question will perhaps be “Yes”. But stop for a moment and think again. Look around and see how many products are there which
Radio played a happy tune in the year 2010. Unlike 2009, the advertisers seemed quite upbeat about this medium in 2010. The total advertising revenue of radio in the year clocked an impressive Rs 885 crore, significantly higher than Rs
The new sun Keeping pace with the market, the Aditya Birla Group has time and again been proving itself flexible with the changing trends. Renewing and refreshing itself with different initiatives, the group’s rebranding has been applauded by voters on
If you can’t explain it simply, you don’t understand it well enough! We aren’t very sure, when Albert Einstein said these words, if he was talking to the marketers on the approach they need to adopt to talk to the
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