Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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It’s raining Bollywood celebrities in the two-wheeler mass market in India. The latest to join the bandwagon is Honda Motorcycle & Scooter India (HMSI). While Suzuki Hayate got Dabbangg star Salman Khan to create mass appeal, HMSI has roped in
Tapping into the regional brand nostalgia and yet connecting with changing consumer preference, PepsiCo relaunched its beverages brand Duke’s after a seven years hiatus. Six months after the relaunch in Mumbai, the retro styled bottles of Duke’s are all set
Parle has always been known as a biscuits and confectionery major. With the launch of Musst Stix and Musst Chips in 2008, it expanded its product portfolio to the non-biscuit snack category as well. Now, with launch of Parle Namkeen,
There are certain brands in the marketplace that have stood the test of time and have emerged as winners in the perception of consumers. ‘Darwin’s Brands’ by Anand Halve traces the journey of such brands that have made their presence
Hindustan Unilever Limited had been mulling relaunch of its colour cosmetic brand Elle 18 for quite some time. The thought had crossed the minds of brand managers in 2006, when the company announced that Elle 18 was undergoing a maintenance
After playing a captain’s knock, and leading the Indian team to lift the Cricket World Cup, Indian cricket captain, Mahendra Singh Dhoni, was asked if that was his way to tell his critics to say, “Shut Up!”, the captain just
Britannia Industries Limited (BIL) reported sales of Rs 3,401 crore for the current fiscal, registering a growth of 9.3 per cent over last year. With Vinita Bali as Managing Director, BIL’s sales doubled in last five years and the company
With plethora of skin care brands in the Indian markets, UK based personal care giant The Body Shop was finding tough to penetrate. To cater to a wider audience, the brand has eased its prices across a majority of its
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