Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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A handy guide for both marketers and consumers, ‘Consumer Rights and You’, is all set to be launched today. Co-authored by Nabankur Gupta, Founder CEO, Nobby Brand Architects & Strategic Marketing Consultants and Rajyalakshmi Rao (Former Member & Judge, National
Smart Quotient: Brand laddering through ‘movement marketing’ In January this year, the Rs 57,175 crore business conglomerate, Mahindra Group, announced its master brand strategy, expressed by the word ‘Rise’, to lend a common brand voice encapsulating all companies under its aegis.
Persuasion through advertising is passé. Conversation with consumers is in. This is precisely why today, instead of being about selling, brand communication is more about sharing with consumers; where brands try to encompass consumer culture in their positioning and create
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