"Anant Nath"

Of MAGnitude: Mag industry pegged at Rs 1,500 crore

Of MAGnitude: Mag industry pegged at Rs 1,500 crore

0 / April 21, 2012 8:06 AM

There has been a lot of action in the magazine industry in the last few years. While newspapers are directly competing with TV, newspapers are trying to take the mantle donned by magazines a few years back – being analytical.

PMMAO 2011 PRINT OUTLOOK : Let’s unbundle it

PMMAO 2011 PRINT OUTLOOK : Let’s unbundle it

0 / February 1, 2011 1:17 PM

Print will have to play second fiddle to TV in the fight for the ad pie share. Print’s share has been under pressure since 2009, when TV took over to emerge as the leader. The norm is here to stay

PMMAO 2011 PRINT REVIEW : Rs 2186 Cr. Fires up print

PMMAO 2011 PRINT REVIEW : Rs 2186 Cr. Fires up print

0 / February 1, 2011 12:08 PM

Print medium generated Rs 2,186 crore more in 2010 to its share of Rs 7,806 crore in 2009. But actually, it’s not a growth story. It is a story of recovery if we compare it with the figures of 2008,

PMAO 2010 Review: Print – Thinned Out

PMAO 2010 Review: Print – Thinned Out

0 / January 18, 2010 3:57 PM

Annus horibilus, the Latin phrase, which means a horrible year, sums up the year 2009 for the kind of returns it yield for the print medium in India. The medium that has till now reigned the ad pie and every

Survey / Brandometer : Art & Science of Media Decision

Survey / Brandometer : Art & Science of Media Decision

0 / December 2, 2009 3:10 PM

In the 2009 Anniversary issue of Pitch, we published Media BrandOmeter, the rankings of various media brands – as perceived by media buyers/planners – spread across Television, Newspaper, Magazine & Radio platforms on six media decision making parameters. In this

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