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Can Sony be a ‘smart’phone without Ericsson?

Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More

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"Anil Uniyal"

2,000 Crore NOT OUT

0 Pallavi Srivastava / March 22, 2011 8:33 AM

Cricket in India has always been big and it’s getting bigger by the day. As per TAM Sports data, cricket dominated television viewership with up to 17.6 crore viewers in 2010 (C&S 4+ across India). It has also been one

PMMAO 2011 TV REVIEW : The idiot box becomes intelligent

0 Pallavi Srivastava / February 1, 2011 1:44 PM

After the slowdown year 2009, the year 2010 was a year of optimism and growth for the TV industry. According to the Pitch Madison Media Advertising Outlook 2011, the TV medium grew at a phenomenal rate of 24 per cent

Survey / Brandometer : Art & Science of Media Decision

0 Pitch / December 2, 2009 3:10 PM

In the 2009 Anniversary issue of Pitch, we published Media BrandOmeter, the rankings of various media brands – as perceived by media buyers/planners – spread across Television, Newspaper, Magazine & Radio platforms on six media decision making parameters. In this

Pitchonnet Open IPL Quiz