Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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What is your view on magazines as a medium for advertisers in the current scenario? Urban reach of magazines has been stable at seven per cent over the years; however magazines as a medium have shrunk significantly from as much
There has been a lot of action in the magazine industry in the last few years. While newspapers are directly competing with TV, newspapers are trying to take the mantle donned by magazines a few years back – being analytical.
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In a move to strengthen the process of regulating advertising content in India, the Advertising Standards Council of India (ASCI) joined hands with TAM Media Research to launch National Advertising Monitoring Service (NAMS). According to I Venkat, Chairman, ASCI, “The
Of the 50 women awarded at the IMPACT 50 Most Influential Women Awards, held earlier this week, 19 women are from the field of marketing. As a part of the celebration of Women’s Day, earlier this month, the weekly magazine,
Introduction Have we cracked the rural puzzle? The first reaction of most of the marketers to this question will perhaps be “Yes”. But stop for a moment and think again. Look around and see how many products are there which
As the world celebrates International Women’s Day on March 8, we at Pitch list out the Top 10 Women Marketer’s of India – Abanti Sankaranarayanan, Amy Arora, Anisha Motwani, Anupama Ahluwalia, Deepika Warrier, Deepti Dang, Manmeet Vohra, Nadia Chauhan, Soma
That marketers have lapped up the internet has been discussed much in detail in through out the report, but who are these marketers and what are they doing online and how are they leveraging the net. Traditionally, online has been
The domestic marketplace has undergone a sea-change with regard to redefining the target audience since the economic liberalisation bandwagon began to roll on in the early 1990s. Insurance, both life and general insurance, seems to be one such sector in
The other major stakeholder in the overall discussion is the advertiser who understands the medium, uses it and anticipates results from the whole exercise. Following some past reports and listening to some pioneers in the filed, we’ve found out that
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