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Abhishek: Agreeing to the fact that Kumar's movies havent been working well..but the

umesh: India is seriously promote the concept of mobile marketing.so their more of

Anietie Udoh: Peshwa is an expert in his field...lovely contribution by him. Hope GSK wil

Vikram: Celebrity in the Eclairs category ! Well Kareena Kapoor endorses so many br

Munish: The Idea of getting Kareena Kapoor on board is good....... but the Adverti

Munish: Great News for the brand.....the Brand has to work on the Product Line.....

Sandeep Karwal: Hi Pratik, Glad you liked the article. To give prominence to an update

Pratik Joshi: I found this article very useful. What are the various ways in which we can

nirali parikh: i feel they will have to compete with local fruit vendors on the price fron

Mitrajit Bhattacharya: Japanese barnds are product centric in their marketing approach, while the

The future of uncertainity

0 / March 6, 2012 8:29 AM

On and off, I keep hearing conversations that the slowdown is back and 2012 will be another tough year. From the first signs or the way 2011 has ended, this may well be true. One cannot help but compare, what

Coverage of Pitch Madison Media Advertising Outlook 2012 on CNBC TV18

0 / February 21, 2012 3:56 PM

Courtesy: CNBC TV18 (Storyboard) If 2010 was a sunshine year for the media advertising industry, 2011 reminded the industry of 2009. ‘Slowdown’, while was a dirty word and no one wants to accept it, the fashionable word has been ‘Caution’.

Pitch Madison Media Advertising Outlook 2012 unveils on Feb 17

0 Pallavi Srivastava / January 31, 2012 8:36 AM

Pitch Madison Media Advertising Outlook, the most coveted report on predictions of ad spends, is all set to be launched on February 17, 2012 in New Delhi. The special report, in its eighth year now, tracks and analyses how and

Homemade to Market Ready

0 Annurag Batra / September 11, 2011 7:09 AM

The challenge of food marketers is aptly described by Fred Allen: “Condensed milk is wonderful. I don’t see how they can get a cow to sit down on those little cans.” ………………………………. Roti, Kapda aur Makaan is a credo something

Time for Servicing the Marketing Mindset

0 Annurag Batra / October 6, 2008 4:34 PM

Although Pitch is celebrating the saga of service brands in this 5th Anniversary issue, I’d like to strike a discordant note: Why our service quality is so pathetic and comparable to the early industrial era? Why customers are taken for

Internet Holds the Key to Future Media

0 Annurag Batra / September 3, 2007 3:23 PM

The Internet or the new media, though looks promising by the day, the reality is that it’s still at a nascent stage — be in its reach that is just a tad over 42 million while the active user base

By-line vs Bottomline

0 Annurag Batra / May 5, 2007 12:42 PM

A media industry veteran and stalwart recently shared with me that when you are in a media company there are only two things that matter: the by-line and the bottomline. Both have to make an impact. How do you create

Abhishek: Agreeing to the fact that Kumar's movies havent been working well..but the
umesh: India is seriously promote the concept of mobile marketing.so their more of
Anietie Udoh: Peshwa is an expert in his field...lovely contribution by him. Hope GSK wil
Vikram: Celebrity in the Eclairs category ! Well Kareena Kapoor endorses so many br
Munish: The Idea of getting Kareena Kapoor on board is good....... but the Adverti
Munish: Great News for the brand.....the Brand has to work on the Product Line.....
Sandeep Karwal: Hi Pratik, Glad you liked the article. To give prominence to an update
Pratik Joshi: I found this article very useful. What are the various ways in which we can
nirali parikh: i feel they will have to compete with local fruit vendors on the price fron
Mitrajit Bhattacharya: Japanese barnds are product centric in their marketing approach, while the

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