Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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As far as getting marketers’ attention is concerned, the Hindi GEC (General Entertainment Channels) category has been the luckiest on the idiot box thanks to their high reach. But, when it comes to perception in the eyes of the media
1. Plus Moving the clock back Star Plus, on its tenth anniversary, unveiled its new logo with the tagline ‘Rishta Wahi, Soch Nayii’ (Old relationship, New thinking). A decade ago Star, made a trailblazing entry into Indian homes with 360-degree
The battle for supremacy in the Hindi general entertainment space is threatening to get a lot steeper with new leaders every few weeks. Amidst all this, general entertainment channels (GECs) are moving away to regional offerings to broaden their audience
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