"Ashish Bhasin"

Marketers love IPL online

Marketers love IPL online

0 / April 4, 2012 7:55 AM

The headiness of the great Indian marketing cocktail – the Indian Premiere League (IPL) Season 5, has just begun. While TV, on-ground and team sponsorships have been marketer’s pick in the last few seasons of the league, this season some

Pitch Media Brandometer 2010 : Introduction – What decides the fate of Rs 25,000 crore media spends

Pitch Media Brandometer 2010 : Introduction – What decides the fate of Rs 25,000 crore media spends

0 / December 6, 2010 1:35 PM

The economy is back in the fast lane, and so are the spends on media. There are about Rs 25,000 crore at stake and the media decision makers would decide how this money would be spent. So how do they

Pitch Media Agency Report 2010: The Outlook – Bullish on Challenges

Pitch Media Agency Report 2010: The Outlook – Bullish on Challenges

0 / July 4, 2010 1:53 PM

So what’s the future for media agencies – is it rosy? What is the shape of media agencies of the future? What are the opportunities in offing? Well, perhaps understandably, media agency honchos are bullish about the future. They see

Pitch Media Agency Report 2010: The evolution – Riding on the media boom

Pitch Media Agency Report 2010: The evolution – Riding on the media boom

0 / July 4, 2010 12:18 PM

Let us rewind to early ’90s when media agencies started coming into their own. While media agencies are seen as ‘change agents’ in the ad-world, it is actually the fragmentation in the media platforms of ’90s that drove this disintegration

A Resurrection

A Resurrection

0 / February 1, 2010 1:46 PM

The business of advertising to put simply is all about building, nurturing and marinating brands. But, as smart marketing is increasingly becoming a function of brand positioning and brand building, the allocation of ad budgets across today’s fragmented media brings