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Pallavi Srivastava / April 4, 2012 7:55 AM
The headiness of the great Indian marketing cocktail – the Indian Premiere League (IPL) Season 5, has just begun. While TV, on-ground and team sponsorships have been marketer’s pick in the last few seasons of the league, this season some
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/ December 6, 2010 1:35 PM
The economy is back in the fast lane, and so are the spends on media. There are about Rs 25,000 crore at stake and the media decision makers would decide how this money would be spent. So how do they
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Pitch / July 4, 2010 1:53 PM
So what’s the future for media agencies – is it rosy? What is the shape of media agencies of the future? What are the opportunities in offing? Well, perhaps understandably, media agency honchos are bullish about the future. They see
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Pitch / July 4, 2010 12:18 PM
Let us rewind to early ’90s when media agencies started coming into their own. While media agencies are seen as ‘change agents’ in the ad-world, it is actually the fragmentation in the media platforms of ’90s that drove this disintegration
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Pitch / February 1, 2010 1:46 PM
The business of advertising to put simply is all about building, nurturing and marinating brands. But, as smart marketing is increasingly becoming a function of brand positioning and brand building, the allocation of ad budgets across today’s fragmented media brings
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