Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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In an interview with Ruchika Kumar of Pitch, Ashutosh Tiwari, EVP, Strategic Marketing Group, Godrej Industries, talks about the changing marketing scenario and evolving digitised world and its impact on brand communication strategies. Excerpts: How do you think brand communication
Introduction Have we cracked the rural puzzle? The first reaction of most of the marketers to this question will perhaps be “Yes”. But stop for a moment and think again. Look around and see how many products are there which
Increasing awareness among advertisers as well as an increase in the Internet penetration are driving growth of the online medium. In the past twelve months, internet media has zoomed northwards. According to Pitch Madison Media Advertising Outlook 2011, internet saw
A Company has only two basic functions: innovation and marketing’, stated Peter Drucker, a noted writer and management consultant. This is true indeed. New ideas and creative concepts are two of the most important elements in brand building. The more
Every new business or new product – no matter what its size – has the potential to become a power brand on the back of intelligent planning and timing of the launch, doing it before competition, creating a market or
The internet is not only making the youth frenzy over its features like social networking and online gaming, brands too are going gaga over innovative marketing options the virtual world offers. Recently launched websites – GoJiyo.com and kamalounge.in – are
Taking a cue from the eveR-evolving young Indians, one of the country’s largest business houses that had its beginning during the Freedom struggle, the 112-year-old Godrej Group, has gone in for a colourful re-branding and marketing exercise to revitalise its
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