Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment,
BlackBerry, which until a couple of years ago was known for its exclusivity for the corporate uses, has evolved and established itself as a youth brand. Now, the brand is expanding its horizon even more in India and is increasingly
When Blackberry first entered India in 2004, it strongly focused on the enterprise customers. But over time, the brand realised that a large part of the growth in the entire smart-phone market was beginning to happen in the non-corporate segment
Smart Quotient: Shedding exclusivity to target the youth Sacrificing the touch-me-not label to rope in the youth as its customer base Research in Motion (RIM), the maker of BlackBerry, has been focusing to step out of the boardrooms and making
Research in Motion (RIM), the maker of Blackberry, has been focusing to step out of the boardrooms and make a space for itself in the mid-segment. Currently, Blackberry is doing pretty well in the Indian market. It has successfully managed
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