Shock and Awe
1It’s a ‘not so swanky’ office – yet is appealing – at Level 4 of the Maxity Building in Bandra East (Mumbai), from where came some of the biggest marketing ideas that India Inc. has seen in the last two
Pitchonnet Open IPL Quiz
Featured Story
Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pitch CMO Summit 2011, New Delhi
Latest
-
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
-
Parle G baby in pursuit of Gold 0
-
Pinkberry swirls into Indian yogurt market 0
-
Vu flashes 3D cameras 0
-
A new M from Merc; Peter Honegg happy at No 2 position 0
-
Rowdy Rathore to sell Dream Yuga; Will the Akshay-Honda pair gel? 1
-
In demand: Eco-friendly brands 0
-
Are Van Heusen & Allen Solly wearing the right look? 0
-
Olympus dons a retro look to drive brand nostalgia 0
-
A ‘clean’ picture for Horlicks’ campaign 0
"Bobby Pawar"
Mundane blues
0Blue is the colour of the sky and the ocean, which often depicts vastness and harmony, and omnipresence. Yet the colour has been used for aggressiveness lately by brands. While Volkswagen asked people to ‘Think Blue’, Nike went a step
Day Marketing : Open your wallets day
0With changing lifestyle and aspirations and emergence of an affluent class, consumer behaviour in India is taking a different shape. One such change is an increased consumer spending on special days like Republic Day, Christmas, Valentine’s Day, Women’s Day, Independence
The Brand ‘Face’ off: Mascots vs celebs
0Who is more impactful in urging you to go for a new mobile connection – Zoozoos or Shah Rukh Khan? What do you feel like drinking – Aamir’s Coca Cola or Fido’s 7UP? For marketers the questions have increasingly become
Dabur: The New FMCG Giant
0For more than a year now, while the media talked about the slowdown – companies going into losses, cutting on expenditure and postponing launches and on the consumer side how they would down-trade or procrastinate buying, there is one company
Advertising/Mudra group:Icon’s new avatar
0It all started in a 500-sq-yard officer with Rs 35,000 as the initial capital, in Ahmedabad by the venerable AG Krishnamurthy in March 1980 to exclusively handle Vimal, the textile business of the Reliance Group, its promoters. But that’s history
Comments