Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Kellogg’s India is targeting the Indian family and competing with the traditional Indian Nashta. It has found a new positioning for its original Kellogg’s Corn Flakes, touting it as a family brand and promoting customised ways of eating the cereal.
What makes Apple achieve a turnover of $109 billion, and become the world’s most valuable company? And what’s common between Apple, Google, Canon, Cavincare, and Tata Tea? According to Vinita Bali, MD and CEO, Britannia Industries these are “insurgent brands”,
Britannia saw a huge marketing opportunity in fundamental changes that were happening in consumers’ lifestyle and their food habits. Also, the increasing level of aspirations among rural consumers was resulting in new demands and it offered a huge market for
Smart Quotient: Britannia’s focus on health-centric products Swasth Khao, Tan Man Jagao” (Eat Healthy, Think Better) is something that has led Britannia Industries on a healthy growth path over the past twelve-fifteen months. Riding on its healthy lifestyle positioning and
As we celebrate the women marketers of India, here’s a lady, who’s moved up the ranks in a marketing career, to be the Managing Director of one of the biggest Food & Beverages company of India – Britannia. Vinita Bali,
The sweet tooth Fresh marketing strategies, new branding exercises, a more diversified brand portfolio and healthy lifestyle positioning are the key factors that led Britannia Industries to turn around its fortunes. So much so that its sales doubled in five
How has your journey been so far with Britannia? Exciting, challenging and surprising in some ways. It’s wonderful to work with a brand people like and buy. Britannia is perhaps the only food brand in India today catering to all
Britannia Industries Limited (BIL) reported sales of Rs 3,401 crore for the current fiscal, registering a growth of 9.3 per cent over last year. With Vinita Bali as Managing Director, BIL’s sales doubled in last five years and the company
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