Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Microsoft, BMW, Google, Apple, Adidas, Mercedes, Audi, Disney, Sony, IBM – in that order, rank as India’s top 10 most desirable brands, according to a study titled Brand Desire, conducted by Clear, the brand consultancy arm of M&C Saatchi group.
Smart Quotient: Positioning chcocolate as ‘more’ than a mithai Shubh Aarambh’ campaign from Cadbury’s Dairy Milk has sweetened the chocolate brand even more over the past 12 months. Connoting cultural contexts through different aspects of ‘Shubh Aarambh’ campaign, Cadbury further
The confectionery behemoth Cadbury is now expanding its wings in the biscuit category with the launch of Oreo biscuits. The company launched Oreo a couple of months back and is vying for a fair share of the quickly expanding cream
One, Perk has flown off the Indian retailing shelves to be replaced by Glucose Perk. Two, the brand communication for the new Glucose Perk has undergone change twice since its launch in 2009. Cadbury is fighting hard to find a
Much before the advent of the Superman and Spiderman on our horizon, children, at least in the upcoming metros of a young India, grew up drinking Bournvita. Those were the times of milk shortage and hence there was a market
The chocolate major Cadbury’s break from the long hiatus as far as new product introductions seems to have come in at the right time for the Rs 1,300-crore candies market which had been stagnant for a long while. Cadbury has
If the market leader is to be believed, then the Rs 1,300-crore candies market is about to hop to the premium lane with a price hike on the anvil. Assistant Editor KJ Bennychan caught up with the Perfetti Van Melle
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