Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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While most of the foods and beverages brands, particularly in the QSR category, have shifted focus to localising their menus to suit the Indian palate, Barista Lavazza is maintaining the international proposition of its product offerings. Hence, it recently launched
Brand strategy and brand design firm DY Works has appointed Ashita Sarin as Senior General Manager- Marketing. Sarin will work in tandem with the client servicing and creative teams to manage key clients in India, Singapore, Africa and the Middle
What makes Apple achieve a turnover of $109 billion, and become the world’s most valuable company? And what’s common between Apple, Google, Canon, Cavincare, and Tata Tea? According to Vinita Bali, MD and CEO, Britannia Industries these are “insurgent brands”,
According to an estimate, per capita consumption of coffee in India is 82 grams per person per year compared to USA where the per capita consumption is four kg. Thus, India offers a huge growth opportunity for coffee market in
By Ashish Jha As international coffee chains like Starbucks join the list of global players foraying into the coffee business in India, ‘a cup of coffee’ is changing its meaning. Eyeing the increasing amount of disposable income in the wallets
Contrary to the popular belief that coffee is meant for the elite, Café Coffee Day, popularly known as CCD, made it possible for the lesser mortal with affordable Espressos and the Cappuccinos. And in a short while, the brand became
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