"Canon"

Olympus dons a retro look to drive brand nostalgia

Olympus dons a retro look to drive brand nostalgia

0 / May 15, 2012 6:45 AM

Retro looking cameras are in vogue; thanks to the growing consumer interest in nostalgic brand affiliations. Tapping into this emerging brand nostalgia for old-fashioned cameras, Olympus has turned back the clock with the launch of retro styled OM-D E-M5 cameras.

Sony India takes a ‘shot’ at compact camera market

Sony India takes a ‘shot’ at compact camera market

0 / April 25, 2012 7:08 AM

For Sony, India is among the five largest markets for the company, contributing to 5 per cent of its total global revenue. In order to further strengthen its presence in the country, Sony India launched 34 new Cybershot models in

Overexposure to DSLR

Overexposure to DSLR

3 / April 17, 2012 7:00 AM

The Indian digital camera market is on an overdrive. While Fujifilm forayed into interchangeable lens cameras and launched 16 new digital camera models; Nikon, which sells 10 models in DSLR, is determined to maintain its 55 per cent market share

Japanese marketers on recovery path

Japanese marketers on recovery path

0 / March 7, 2012 8:35 AM

The earthquake triggered tsunami, in Japan last year, jolted not just Japan but the world at large. Several Japanese companies had to shut down their plants temporarily. Moreover, severe losses were reported in the businesses that find their origins in

Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division

Alok Bharadwaj appointed Chairman of CII Office Automation & Imaging Division

0 / February 21, 2012 8:31 AM

Alok Bharadwaj, Senior Vice President, Canon India,has been appointed as Chairman of CII Office Automation & Imaging Industry Division. CII’s OA & Imaging Division comprises of members from IT peripherals, office automation, digital printing & finishing and digital photography industries.

Intuitive technology

Intuitive technology

0 / April 1, 2011 1:16 PM

Intuitive technology is the way when technology develops to such an extent, that it can anticipate and make choices based on a situation. Technology becomes smarter and assists the user to make an intelligent choice which would otherwise have meant

A new connection

A new connection

0 / February 15, 2011 8:38 AM

By Alok Bhardwaj Marketing is all about ‘Customer Value creations’ and ‘Customer Value’ erodes with time. Hence connecting with customers by engaging them is one of challenges of new age marketing. With media proliferation, smart marketers have higher need to

Canon: Say Cheese

Canon: Say Cheese

0 / March 1, 2010 2:02 PM

The camera and photo products business of Canon outperformed the company’s growth by registering a 32 per cent growth in 2009 over last year, with D-SLR cameras showing a huge surge in demand. The enabling factor for the growth in