Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Air fragrances breathe fresh lease of life 0
Dabur spreads its beauty retail business; to add 30 NewU outlets 0
Heineken brings Arctic chill to consumers 0
Fujifilm gets LG’s former Business Head on board 0
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Dettol’s new soap opera for summers 0
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
Parle G baby in pursuit of Gold 1
Pinkberry swirls into Indian yogurt market 0
Vu flashes 3D cameras 0
In recent times, the Indian air fresheners market has started to bloom with brands introducing innovations in products and aggressively promoting their offerings through target-specific marketing campaigns. According to a report by Euromonitor, there is consistent growth in the category
Taking its anti-bacterial proposition a step forward this summer, Dettol, Reckitt Benckiser’s power brand, launched a new and improved variant in its range of Dettol soaps. Targeted towards family health and more particularly children, the new soap is based on
In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic etc dominating the market. These brands have maintained their cult status over decades despite the
Hello Hygiene! From spreading awareness about regular hand wash to extending the campaign to all aspects of personal and family hygiene, Dettol remains the brand on the forefront in the Social Marketers category, perched at the No 4 spot. Chander
A Company has only two basic functions: innovation and marketing’, stated Peter Drucker, a noted writer and management consultant. This is true indeed. New ideas and creative concepts are two of the most important elements in brand building. The more
Brand placements in movies and television shows is becoming an all encompassing trend as marketers find it as a clutter free way to boost brand image. And when Dettol, from Reckitt Benckiser, recently ventured with the same concept, it did
That the FMCG companies have done well over the past year is indicated by the fact that some of the leading brands have found a way into the Pitch India’s Top Marketers 2009 list. Reckitt Benckiser or RB, as it
The household, health and personal care products leader Reckitt Benckiser is sporting a new look with a complete revitalisation of its brand identity. The makeover is the result of the company’s constant efforts at evolving its strong and innovative culture
We are one of the fastest growing consumer goods companies in the country today, and there is no question about that. Reckitt Benckiser India is worth over Rs 1,250 crore now,” is how Chander Mohan Sethi, the head of this
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