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/ March 1, 2012 8:55 AM
The King of Good Times is literally going through Bad Times. Kingfisher Airlines (KFA), that was launched in 2005 with much fanfare was termed as the “first full frills – true value carrier” and one word that people associated it
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Pallavi Srivastava / January 17, 2012 8:30 AM
Call it savvy marketing or fickle-mindedness, Dishtv, the oldest DTH player in India has gone for a repositioning yet again. ‘Ghar Aayi Zindagi’ has paved way for ‘Dish Sawar Hai.’ In the last five years or so, Dishtv has changed
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Pitch / November 5, 2010 5:25 PM
On a different wavelength From ‘Wish Karo, Dish Karo’ to ‘Ghar Aayi Zindagi’, the Indian users have liked the transformation of a bold Shahrukh Khan asking them to wish for more to an emotionally appealing Shah-rukh Khan highlighting how Dish
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Ruchika Kumar / September 8, 2010 9:45 AM
While most general entertainment channels (GECs) have run out of steam, or are in the race to acquire as many eyeballs as possible with limited content to sustain viewership, fatigue does not figure in the dictionary of Discovery Networks Asia
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Pitch / February 18, 2010 11:14 AM
Brand associations and strategic tie-ups with consumer brands are not new phenomenon in the landscape of cinema advertising. For past few years, the fierce competition among products and brands in the domestic market, has led the trend evolving better as
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Pitch / December 2, 2009 1:35 PM
Success is a journey, not a destination. A case in point is Dish TV, the initial occupant of the direct-to-home (DTH) industry in India that revolutionised the way one thought of entertainment on television. The innovative DTH operator, a service
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