Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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It’s baked. And to drive home the point, Lay’s is calling its new offering ‘Baked’ too. PepsiCo is positioning the newly launched baked potato chips as a ‘premium’ and ‘lifestyle’ product as against the perception of a health product. Lay’s
In the last one year or so, the branded snacks market, pegged at Rs 6,500 crore and growing by 30 per cent annually, has seen a bevy of health-based snacks entering the domain. While many brands bombed, one brand that
The agile Hippo With multiple options and price points for every possible product, novelty and innovation have become key ingredients for any company to thrive,” proposes brand strategist, Martin Roll. Parle Agro’s snack brand, Hippo, just proves that. Within a
When Parle Agro entered the snacks segment, it wanted to present an innovative product that would clearly differentiate itself from the regular potato chips dominating the snacks market. The focus was on creating a brand with a unique palate, packaging
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