Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Men, like women, will get a ‘fair’ chance to groom themselves with ITC launching Fiama Di Wills Men website. The personal grooming website will give tips on fashion and style, along with interactive applications like sports, music, gadgets and would
In 2008, ITC entered the old and cluttered personal care segment with a range of shampoo and soap under the brand names Vivel and Fiama di Wills. The Challenge While the categories that ITC had entered were not growing at
The challenge of food marketers is aptly described by Fred Allen: “Condensed milk is wonderful. I don’t see how they can get a cow to sit down on those little cans.” ………………………………. Roti, Kapda aur Makaan is a credo something
In an exclusive interview with Ashish Jha of Pitch, Hemant Malik, Chief Operating Officer, Trade Marketing and Distribution, ITC talks about how marketing has evolved over the years. Excerpts: In a cluttered market, how do you ensure effective communication? It
Many of you may be surprised to find ITC’s three-year-old brand Vivel as a success story. Just have a look at some numbers: As per Euromonitor, in 2010, Vivel had a market share of 1.6 per cent in the bath
Though, the plans for personal care foray were high on chairman YC Deveshwar’s agenda as one of the next growth drivers for long, it got fructified only in July 2005, after its successful foray into foods business with brands like
From chips to cigarettes to soaps, the Rs 13,000- crore ITC group has trodden the uncharted territories with aplomb and with good results too—its food business with many a brands is point in case. Be it its atta, biscuits, snacks
An ITC launch is always high-decibel, but with Bingo, ITC has played it a little different, especially when it comes to the advertising. Considering Bingo is a launch in the snacks category, where established brand names have done some predictable
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