Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Falling TV ratings and cautious advertisers have been key characteristics of the ongoing season of IPL. While on one hand categories like telecom and beverages have been very enthusiastic on the use of this media platform, there are others like
Guerrilla marketing or ambush marketing is quite common around big sports related event. The most common form of guerrilla/ambush marketing is seen when one brand pays to become an official sponsor of an event and another competing brand attempts to
The fourth edition of MEC IPL TV Rating Prediction has some positive forecasts for the fifth season of IPL T20 matches. The study also brings out some areas that would need attention for the long-term survival of the series. The
With the IPL season 5 all set to begin, marketers are also game with their marketing plans for the event. To begin with, German auto-maker Volkswagen India has launched special IPL editions of its top selling models Vento and Polo.
Ever expanding penetration and improving understanding of the medium by agencies and marketers has been driving the growth of the internet medium in the past 12 months. According to Pitch Madison Media Advertising Outlook 2012, internet saw a whopping growth
Experts predict that India will witness 2.4 crore more cars on the roads this year. As the demand for automobiles soars at a steady rate, automobile marketers are using the social medium aggressively to engage consumers. According to Nielsen’s findings
Television continued to be a medium of glory in 2011. Everything seemed right about it – the top genres such as general entertainment channels (GECs) and Hindi movies were innovating and competing aggressively. Infotainment was redefined to be factual entertainment
TV is still the most cost effective medium in India” – just about any Indian media observer quotes this statement every time the future of television and its effectiveness as a medium for advertisers is discussed. Industry leaders believe that
Volkswagen entered India in 2007 and for the first two years, it kept a low profile and tested the waters in the country with its international models Jetta and Passat which were in the executive and premium segment in India.
It’s a ‘not so swanky’ office – yet is appealing – at Level 4 of the Maxity Building in Bandra East (Mumbai), from where came some of the biggest marketing ideas that India Inc. has seen in the last two
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