Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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Yesterday was a hectic day for McDonald’s. While, it extended its McSpicy range, it also tied up with Nickelodeon to launch the ‘SpongeBob SquarePants Happy Meal’ range. In the McSpicy range, the QSR has launched four new flavours that include
Yum! Brand’s Quick Service Restaurant (QSR) chain KFC has taken its branding efforts one level up, attempting to establish an emotional connect with consumers with its new campaign ‘So Good’. Prior to this, the brand’s marketing revolved around taste with
Move over Virtual Reality (VR). It’s time for Augmented Reality (AR) that’s the new buzz word for marketers. As an ‘experience’ tool, while AR gives a more real feel to users/customers, it is an expensive tool that is keeping marketers
The burger category in India is witnessing a lot of action from the two key players, McDonald’s and KFC. Early this year, KFC focused on getting a bigger bite of the value market with the launch of Streewise range. A
In 1996, when the American Quick Service Restaurant (QSR), opened its first store in Vasant Lok in New Delhi, the concept was new to India. Besides, there were government regulations and a reluctant consumer, who wasn’t used to eating out.
Towards the beginning of this year, the fast food chain, McDonald’s, had announced that it would launch 40 new restaurants across the country, indicating that slowdown or no slowdown, it would not halt its expansion plans. This is corroborated by
With every bite at the juicy chicken Mc Grill or the VegSurprise, you go oh, wow! And the person who feels all hearty is none other than the famous Ronald. Remember those initial campaigns that made you acquainted to that
What’s common to Airtel, Big Bazzar, McDonald’s, Vodafone, and Radio Mirchi? Quite a few things. One, these brands are ‘service brands’ and some of them are the most-liked and recalled brands by urban India. Two, these brands are the fruits
The run-up to the world’s most prestigious sports extravaganza, the Olympic Games, could not have been more tumultuous. Vociferous street protests marring the torch relay across the world (forget the mute protests in India), cries and records over human rights
This is not a story of castles built on shifting sands. It is a story about a hard castle built on burgers. And if it is burgers, can McDonald’s be far behind. Or for that matter, on the western part
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