Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
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In a major shift in its communication strategy, the aerated apple beverage Appy Fizz, from the Parle Agro family, has signed on Bollywood celebrity Saif Ali Khan to star in their latest television campaign. This is first of sorts since
With the sweaty and sultry summers all set to arrive, beverage marketers are also rolling up their sleeves to lure the consumers. And this time, Bollywood seems to be the flavour of the season for this category. Sprinkling stardust There
Imagine the fun of having a mango, and associate it with a brand! Frooti is most likely the answer one would come up with. The packaged mango drink comes as the flagship product from Parle Agro, a company which came
Introduction Have we cracked the rural puzzle? The first reaction of most of the marketers to this question will perhaps be “Yes”. But stop for a moment and think again. Look around and see how many products are there which
In the last one year or so, the branded snacks market, pegged at Rs 6,500 crore and growing by 30 per cent annually, has seen a bevy of health-based snacks entering the domain. While many brands bombed, one brand that
In 2010, it all started with a smashing TVC with an influential brand ambassador – tinsel town’s perfectionist – Aamir Khan. He jumped from one place to another offering oversized T-shirts to onlookers munching unhealthy fried potato chips with the
As the world celebrates International Women’s Day on March 8, we at Pitch list out the Top 10 Women Marketer’s of India – Abanti Sankaranarayanan, Amy Arora, Anisha Motwani, Anupama Ahluwalia, Deepika Warrier, Deepti Dang, Manmeet Vohra, Nadia Chauhan, Soma
Where does the man-go? Have you ever wondered what will the sight be if a huge mango fell behind you and followed you while you walked down a slope? Last year, Parle Agro’s Mango Frooti captured just this expression to
The agile Hippo With multiple options and price points for every possible product, novelty and innovation have become key ingredients for any company to thrive,” proposes brand strategist, Martin Roll. Parle Agro’s snack brand, Hippo, just proves that. Within a
When Parle Agro entered the snacks segment, it wanted to present an innovative product that would clearly differentiate itself from the regular potato chips dominating the snacks market. The focus was on creating a brand with a unique palate, packaging
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