Is IPL 5 floundering?
0The ratings are out and officially it looks like India’s love affair with instant cricket is hitting rocky patches. Official figures indicate a more than 1TVR fall for first six matches of IPL over last IPL, and last IPL was
Pitchonnet Open IPL Quiz
Featured Story
Can Sony be a ‘smart’phone without Ericsson?
Sony Xperia S is the first product from Sony Mobile Communications after Sony bought out Ericsson’s 50 per cent stake in Sony Ericsson. With the presence of fierce competitors who have established their grip over the exponentially growing smartphone segment, will Sony succeed in creating a flutter? Over the years, Sony has built a reputation for itself as a premium brand in the consumer electronics business and enjoys a loyal customer base. Read More
Pitch CMO Summit 2011, New Delhi
Latest
-
Air fragrances breathe fresh lease of life 0
-
Dabur spreads its beauty retail business; to add 30 NewU outlets 0
-
Heineken brings Arctic chill to consumers 0
-
Fujifilm gets LG’s former Business Head on board 0
-
Can older actresses still strike gold for marketers? 0
-
Dettol’s new soap opera for summers 0
-
Pregnancy is stylish: Destination Maternity assures to-be-mums 0
-
Parle G baby in pursuit of Gold 1
-
Pinkberry swirls into Indian yogurt market 0
-
Vu flashes 3D cameras 0
"Naresh Gupta"
Where to draw the line for comparative advertising?
0The landscape for comparative marketing once again is buzzing with Rin and Tide’s latest tussle, and the battleground this time is print media. ‘You Decide’ is what HUL told its consumers making a comparison on the price. In another example,
Is Lay’s ‘Baked’ baking a new success story?
0Baked snacks category is small but has seen a lot of action in the last one year with multiple new launches from top F&B companies. Lay’s baked from PepsiCo Foods India has been the latest entry in this space, launched
With Caffe, Fiat shows Italian connections
0Hoping to get rid of the ‘Premier Padmini’ connection, Fiat has launched Fiat Caffe, a brand experience store in New Delhi. The store strives to strengthen the brand’s Italian connections in the Indian consumer’s mind. The experience store while showcases
The big fight
0The burger category in India is witnessing a lot of action from the two key players, McDonald’s and KFC. Early this year, KFC focused on getting a bigger bite of the value market with the launch of Streewise range. A
The dilemma
0Research in Motion (RIM), the maker of Blackberry, has been focusing to step out of the boardrooms and make a space for itself in the mid-segment. Currently, Blackberry is doing pretty well in the Indian market. It has successfully managed
Lak-lustre
0It’s a story of a brand that began its journey six decades ago. A brand that was once synonymous to beauty and it still is the largest player in the cosmetic industry. But surely there are some serious concerns about
Who let the chickens out?
0By Naresh Gupta Who would have ever thought that a bunch of flightless suicidal birds and fat green grunting pigs would have become such a big rage in 2010! The collision of chicken and bacon is creating new magic. Angry
Pitch 7th Anniversary: Bottom of Pyramd – The Untapped Gold mine
0With markets growing mature, marketers are increasingly looking into the unexplored markets to create new consumer base that can offer sustainable growth opportunities to them. The cell phone revolution has demonstrated beyond doubt that there is a market for world-class
Comments